We had an interest from a big pharmacy chain in EU to import our products. However, we had to make changes to the labels and some of the ingredients used. EU is really peculiar and even the word “ACNE” cannot be used on labels.
This was when I decided to rebrand and make improvements to our whole range of products. This was a 2+ year project in the making. I didn’t expect to drag on for two years but alas, it took that long for reformulations and testings. I just couldn’t launch any products that I didn’t believe in. After all, I’m using all these products myself. And I’ve always tell my customers that you can trust my products as I want the best for myself.
For the new product that is replacing Anti-Acne Solution, it took more than 50 over variations before I finally found something that is better or at least equivalent in efficacy. Along the way, the original formulator I worked with gave up on my project, as they said my standards were too high. I had to find a new formulator to work with. I also engaged a regulatory body in EU to run through my products and to make sure that everything passes EU standard. I took so long that the first regulatory body didn’t want to work with me anymore. I had to find a new regulatory body to work with. But thank god, everything is falling in place nicely.
A new look
The old logo, packaging designs were done by me with Adobe Illustrator skills learnt off YouTube. When I started Skinlycious, I didn’t have that much funds and a lot was done in a bootstrap way. To me, the most important was the content of the products. Aesthetics were less of a priority.
As Skinlycious gained more customers and profits were made, funds have been channeled back into improving the brand. We engaged a designer to give us a fresh new look. The new look was completed in 2017 but as formulations weren’t ready, we couldn’t roll it out. We have also upgraded our website 4 times over these 5 years.
A Big THANK YOU
A big big THANK YOU to my family, friends and customers (past and present). I can never thank all of you enough for your continuous support. Without your trust in me and support of Skinlycious, I wouldn’t have the funds to make continuous improvements.
To the group of testers, who have been involved in the testing phase, thank you! I wouldn’t be able to progress confidently without your feedback.
To all whom have feedback to me along the way; took your time to review our products, do know that you played a big part to help shape the improved formulations. Thank you.
A little bit more about me
During this period, I also went through a difficult pregnancy. There were scares that baby wasn’t growing well. I had placenta previa (placenta covering cervix). I was admitted into hospital for bleeding at 34 weeks and my ObGyn was afraid I would go into pre-term labour. For the last 2 months of my pregnancy, I was bed bound. I wasn’t able to sit for long nor walk. I had to work in bed. Thankfully, baby was delivered healthy at 37 weeks and I was fine too. She’s my second child but my 5th pregnancy, so you can imagine how relieved our family were when she was born healthy. She’s a healthy 4 months old now.
After birth, there was no maternity leave either. But hey, I’m not complaining. I’m just so happy that things are moving in the positive direction. Skinlycious is my other baby that is too precious to me.
About the Author : Jasmine Kang
Founder of Skinlycious – a one stop skin care solution for acne and acne-prone skin. A science geek, who has struggled with acne for 14 long years. Armed with decades of acne-fighting experience and bioscience / pharmaceutical knowledge, she seeks to find solution for her own acne-prone skin. She also takes immense joy in helping people regain confidence by solving their acne woes. Her secret ambition is to rid the world of irritating acne.